They come from customer ideas. These products are made to Or the product does something similar to another p ro d u ct, but faster, so it saves time. Some people will buy new products because the product Other people will buy a n y 'green' product which If an idea is really good and the product. Exercise B refers to the Sony Walkman. Can you think of any other examples of products which: were developed from customer ideas? Compare your ideas in small groups.
She was asked the question: In your opinion, what were the best business ideas of the last 15 years? Predict what she will say. Think of prod ucts and services. What products and services does Kate mention? Why does she think they were excellent ideas? I strongly believe that most companies can benefit from using 1 and 2 within their own company to actually develop new 3 and services.
So that might mean looking at what you already do, and looking at where you can do it slightly differently to 6 your product range, or 7 your products into new markets. This can save. What makes a business idea a really great idea?
Brainstorm as many points as you can. Make quick notes i n answer to the questions below about your article. Student C: Read Article 3 on the opposite page. Who needs translators? Questions B I:J. Safer cycling Going for gold Ask your partners the four questions in Exercise B and make notes on what they say.
Google is developing software for the first phone capable of translating foreign languages almost instantly. By building on.. The company has already created an automatic system for translating text on computers, E which is being honed by scanning millions of multilingual websites and documents. So far, it covers 52 languages. Google also has a voice-recognition system that enables phone users to conduct web searches by speaking commands into their phones rather than typing them in.
Now it is working on combining the two technologies to produce software capable of understanding a caller's voice and translating it into a synthetic equivalent in a foreign language. Like a professional human interpreter, the phone would analyse "packages" of speech, listening to the speaker until it understands the full meaning of words and phrases, before attempting translation. When sensors in the device determine a crash has happened, an airbag instantly inflates around the cyclist's head to form a helmet.
The designers have spent six years developing it. Terese Alstin. The airbag stays inf-lated for several seconds. It is powered by a rechargablc battery. But i n stead of choco late bars , a n etwork of " g o ld -to-go" machines d i s pe n ses ca rat bul l i o n i n a smart pres e ntati o n box. Originally designed as a marketing device for an online gold-trading Since the first machine was installed in May, in the lobby of business, the machines have Abu Dhabi's E m i rates Palace hotel, become such a success that their 20 inventor plans to build a global appeared across E u rope.
Germany gold-to-go machines have network, installing them everywhere a l ready has eight. Next month, from fitness centres to cruise ships. We use the past continuous to talk about something that was going on around a particular time in the past, as in example a. We use the past simple to talk about actions or events that we see as completed, as in example c. But this ink would not flow into the tip of a fountain pen.
I n pairs, take it in turns to tell your partner that you saw them doing these things at work. Your partner has to think of a good reason why they were doing it. Which of these statements do you agree with?
The marketing department held a meeting to discuss their new smartphone. Listen to the meeting, then answer these questions. Mei: Personalty, I'm 2 our. Let's get into the market early and surprise. Wan: Yeah, June's too early. I think September's the best time. We can promote the smartphone strongly then, with a multimedia.
Lincoln: What about the recommended retail price for the phone? Any thoughts on that? I thought we were talking about the. Lincoln: OK, Mei, maybe we are moving a little too fast. Let's get back to the. We need to be sharp on pricing. Now, what sates outlets do you think we should. Wan: IJ. No problem there. We could start with the specialist mobile-phone stores and big. After that, we could took at other distribution. It will be launched in the US.
The marketing department holds a meeting to discuss a strategy for selling it. Student C: Turn to page Student 0 : Turn to page Read your role card, then hold the meeting. Right, let's begin. Asking for comments What do you think? Changing the subject Let's move on now to The next thing to discuss is Clarifying What do you mean by Sorry, I don't quite understand. Summarising OK, let's summarise.
How do you feet about this? Right, let's recap. I'm in favour of Making suggestions Perhaps we should We could Agreeing I think you're right. I totally agree. I'm afraid I don't agree.
Interrupting Hold on a moment. Can I just say something? H e gives money generously to charities att over the world and provides finance for projects which wilt help local communities.
He has recently organised an international competition for people wanting to create a new attraction in their country. Note down the three key points that Dilip makes about the new attraction. UNIT He has put them on the website as examples to stimulate the imaginations of competitors. Which one would you like to visit?
Have you visited any attraction which greatly impressed you? If so, tall attractions Shakespeare's Globe Theatre - London, England Opened in , this modern building is a reconstruction of the original Globe Theatre, which was built in It has built a tourist station based on the theme of the famous Star Trek performed.
An exhibition and tour show what television and feature-film series. It shows life was really like in Shakespeare's time. Visitors can see the ship from underwater corridors. In addition, they can view the precious objects which have been taken from the ship.
MORE Work in small groups. Then discuss your concept, using these q uestions as a guide. Choose someone to lead your discussion. Answer their questions. Choose someone to lead the meeting. Discuss all the projects and decide which one should be presented to Dilip Singh's committee. If you cannot agree, take a vote. H e has asked you to write a short report on the project you think should win, with your reasons for recommending it.
It Outline the key features of the project and say why it would be a commercial success. Can you add any others to the list? Which of these activities are the most effective for you, and why? In what other ways do you relax? Then discuss your choices. My girlfriend says I'm a.
She's completely changed her. Others disagree, arguing it actually increases stress. J A clean, quiet, comfortable and friendly. What do you think makes these particular jobs stressful? Compare your ideas. Is your own job or one you intend to do included in the stress league? Do you think it is in the right place?
What about the other jobs in the league? If your job is not included, where would you place it? Which are the most difficult to meet? What are the main causes of stress at work? Listen to the first part of the i nterview and answer these questions. What can happen if you have to manage stress for a long time without a break? It's difficult to say really what's a.
The problem with that is that what one person finds really. What we do see is that actually a high level of continued. What two examples are given of companies being flexible in how they expect staff to work? What two reasons are given for why women report higher levels of stress than men? Discuss these q uestions. Is it easier for men than women to be a manager?
Then check your answers to Exercise A. Over half of business owners feeling increasing! M a i n l and China tops the league for the most stressed leaders.
B u s i n e s s 25 owners i n mainland C h i n a , Vietnam, Mexico, India and Turkey arc all high on the stress league table and are working i n environments where high growth is expected.
But it's not just i n countries expecting high growth that 30 tress levels are high - at the opposite end of the growth scale, Ireland, Spain 35 and Greece arc all high on the league table.
I n mainland China. A l e x MacBeath comments, "The causes of workplace stress can be put into three distinct group - economic, business and personal. An employee may place more i mportance on personal clements s u c h as t h e i r work-l i fe balance. The business owner has additional pressures to consider. Countries at the top of the stress league are those where business owners. Look at this list of countries. You will need information from paragraphs 1, 2 and 5.
IJ I n pairs, discuss these questions. What could they do? Does she work in Paris now? Does she work in Hong Kong now? Which sentence above 1 or 2 uses the past simple? Which uses the present perfect? I spoke to her on Tuesday. The present perfect connects the past and the present. The boss has just given her a pay rise, and she's very pleased.
I've worked with many companies where stress was a problem. C Grammar reference page l3 Cross out the incorrect sentence in each pair. B The present perfect is often followed by more detailed information in the past simple. Ask and answer questions about these subjects. A Where did yov 90? What ways do you think they will mention? Listen to the conversation again and complete the gaps in these sentences. Listen and tiel Mm, I don't know. The sports centre has great facilities..
It would really help staff to be more healthy It isn't a great idea. It's well worth trying. You work in the human resources department of a large company. Discuss how you would deal with these problems. Use expressions from the Useful language box below to help you. They are often sick, or pretend they are sick, and take days off work. They worry about the future. They are constantly anxious and don't sleep well.
They say they feel 'worthless' and are not valued by management. Why don't we encourage staff to keep fit? How about paying for their subscription to a gym? It might be a good idea to set up a counselling service. I suppose we could do that. Mmm, I don't know. I think I agree with you. I can't agree with you there. I think we should definitely pay staff's subscriptions.
It would be popular, but it could be expensive. It'd cost a lot, and attendance would be difficult to monitor. Yeah, you're right. I'm not sure it's a good idea. I still think it's a good idea. I'm afraid that's out of the question because I Excellent idea. I Great. I completely agree. It has expanded rapidly in recent years and has a number of famous companies as its clients. There is very strong competition in the US advertising industry. Agencies compete to win new contracts or take clients away from their rivals.
Advertising staff are well paid, but they work long hours. They worry about job security and become anxious if their company loses an important client. Recently, Davies-Miller lost two of its major accounts. This had a significant effect o n the employees. The agency decided t o carry out a survey o f the staff's opinions about their working conditions. Discuss how the high levels of stress could affect the performance of the agency. Listen to I read on page 51 about four incidents at Davies-Miller which involved stress.
In each case, note down briefly the key points of each incident. They are curre ntly negoti. She beli eves there is too much. She says that her super. She lrves a long way. Be cause of thrs, she gets back hom e very late and has no t 'rme to relax. I have no time I've never been under such pressure in my work since I joined the agency. I spend too many for competing We're. Executives Account the for deadlines to produce designs w?
Somet1mes I to hire more staff. Most of the creative ideas in the agency come from worried because the wonder if they want me to leave and bring in someone younger. I'm I get back home. I feel really stresse d out. Juliana never tells me anythin g. She never asks for my opinion. It's incredib le. I 've got a Master's in advert isi n g but it doesn't seem to impress her. She only gives me boring jobs and shouts at me if I make a mistake.
I t h ink she'll have a nervous breakdo wn soon. She never praises anythin g I d o it really upsets me. I was hoping to have a career here. No chance of that.
Work in small groups and discuss these q uestions. Make suggestions for practical ways of reducing the stress levels of staff in the agency. Outline your practical suggestions for reducing stress in the company, both in the short and long term.
Which of these activities would you choose? What would you add? Do you think this is a good idea? Work with a partner. How important are the above factors for you when entertaining guests? Discuss your ideas in pairs. Think of a typical or unusual dish from your country.
How would you describe it to a foreign visitor? Use these phrases to help you. It's called. It comes with I We usually eat it with People often have a glass of. It's got an unusual taste. It's served with rice I pasta I a salad I a side dish, etc. IJ Put these stages into a logical order for entertaining in a restaurant. I Make a reservation Am[. SO Listen to the dialogues and check your answer to Exercise E.
Imagine a small group of foreign visitors is coming to your city. What is surprising about how the financial sector has reacted to the latest recession? What makes a corporate event successful? Complete these notes. Z Plalllli l-. Cateri11g: I n groups, discuss these questions. Corporate entertainment 1 How important is corporate entertaining in your a country?
The corporate-hospitality club asked three entertainment experts some questions. In pairs, read the article on the opposite page and put four of these questions in the appropriate places. Success then Six Nations rugby hospitality in a brewery next to Murrayfield depends on the creation of a dynamic event, which matches Stadium. It captured the spirit of the rugby audience.
Whereas and reflects the company culture and the tastes of guests. D i rector, Keith Prowse What makes corporate hospitality so successful is being able Andrew to offer tickets or packages for events that are sold out or The packages at the Emirates, Arsenal's home ground, are extremely popular. Make sure the A few years ago, my sister invited me to a private sponsor's event is memorable.
This way the event lives forever and makes concert in a tiny London venue in the middle of the Wimbledon your marketing budget go further. Fantastic food and an unlimited bar made it the perfect event. Finding the balance between limitless client Kate aspirations and the boundaries of logistics and cost. A one-off interactive experience that money can't buy.
An 45 Andrew The biggest challenge is to make corporate event that gives its audience a real feel of the host brand, combining the adrenaline of sport with the feel-good factor of entertainment and the glamour of the Monaco F I Grand Prix. Andrew 25 to Alex If we had an unlimited budget, we'd love Getting the pricing right and making it easy for people to packages with a twist. For example, offering high-profile former attend. Few of us want to be entertained on a Sunday night at so offer sporting sportsmen and women to give clients a coaching session in their chosen sport before the event.
Overall, who do you think gave the most interesting answers, and why? I n pairs, answer this question. August is too early for our conference. Let's put it off until October. I turned down their offer. Just a quick e-mail to say thank you for organising the Monaco Grand Prix hospitality event. Everyone who took care of I part in I up 1 the event thoroughly enjoyed looking around I forward to I after2 the city and the Grand Prix itself.
Our clients were looked around I forward to I after3 very well by your events team. However, we would like to take up I turn up I turn down 5 your offer of organising our corporate events next year.
We are all really looking forward to I around I after6 discussing your proposals. I n pairs, take turns to ask and answer these questions. What do you say to a business contact when you: 1 introduce yourself?
I 2 introduce another person? Match the speakers in each one, then decide whether they know each other or not. UNIT 6. Then listen again and check your answers. Conversation 2 A: James,. B: No. Hello, Sam. Mike Upton. C: Oh, yes He's in China now. B: Really?
I didn't know that. C: Yes, I will. Conversation 4 A: Hi, I'm John. B: Hello, John. I'm Lisa, from the Amsterdam office. A: O h , Amsterdam. I've never been, but I.
B : Yes, it is. It's great. You should come. The conference is going to be there next year. A: I'd. I'll look. Read these expressions Decide whether each one is said by the host H or the guest G. I'll have a white wine. H 1 Can I get you a drink? What do you recommend? Put the sentences from Exercise D i n logical pairs. Work i n pairs. Role-play the conversation. How's business?
Anita, do you know lan? We're having a great year. Have you met Mauro? Have you heard about How are things? That would be very nice. Good to see you again. Do you mind if I take a map? I'm afraid I missed the name of your company. How about coming to the Cabaret Club with us? Thank you very much for asking, but I'm afraid I can't make it tomorrow.
It was really good. Thank you for a lovely evening. I had a great time. Discuss the advantages and disadvantages of each hotel as the venue for the conference. Make your final choice. Take a vote if necessary. Inform them of the dates, the purpose of the conference and the details of the location. In pairs, do this quiz. Decide whether each statement is true T or false F. If the statement is false, correct it. Check your answers on page Moroccans do not like time pressure when doing business.
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The pre-course work is designed to ensure that students come to class with a basic understanding of the fire. Educational Leader Level 1 EDL 1 — permits service as a school or district level leader Educational Leader Level 2 EDL 2 — permits service as a school or district level leader for educators with successful leadership experience has met the standards of effectiveness verifiabl.
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